WillsEducation
Growth & Product15 min readPublished 28 January 2026

NikeNike's D2C pivot and the data work that held it together.

D2C StrategyProduct AnalyticsRetail
Nike case study cover

The story

Inside the Consumer Direct Acceleration strategy, the SNKRS app as both product and data-collection tool, and why Nike's pivot is now a case study in what NOT to do at scale.

What you’ll learn

  • 01Product analytics in a zero-scroll, drop-based buying experience
  • 02Why wholesale exit is harder than the McKinsey deck made it sound
  • 03Rebuilding distribution without losing margin: the Dick's reversal

Full case study

Coming Soon!

We’re finalising the deep-dive on Nike with our mentor team. The summary and key lessons above are the spine of the full breakdown, drop your email through Apply Now to be the first to read it when it lands.

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